Born and raised in Atlanta, Alex Woodruff is a multi-disciplined artist, merging work in music, film, and technology. After sharing the stage with high-profile acts like Kendrick Lamar (2013) and Big Sean (2011), he founded Pineapple Cut Pictures with the purpose of directing films that reflect authentic black, brown, and LGBTQ stories. His latest works, "Thomasville" (2024) and "Woodwork" (2024), serve as short proofs of concept for "94," a surrealist Feature Film based on his upbringing in 'The City too Busy to Hate'.